Puma Nova GRL BOSS

Assisted in organising the photoshoot from inception to completion. The Puma Nova GRL BOSS is the second capsule (featured on CLASH), following its’ sister series GRL PWR, and celebrated the women CEO’s of businesses in the creative field. We implemented influencer marketing by gifting to fashion influencers as well as more well known personalities all over the USA and the U.K. The shoes were carefully wrapped in GRL BOSS branded black boxes to emulate the strong, business oriented woman.